As noted by Zatz Not Funny, TiVo is testing pre-roll video ads that start playing when customers view one of their recordings. The Verge reports: The ad spots are noticeably low-res and worse quality than the DVR’d content that starts playing afterward, according to one TiVo owner who has been served spots for Amazon, Keurig, and Toyota. It sounds like the users can fast-forward through the ads, but doing so is “not that seamless.”

There are several potential reasons for TiVo ramping up advertising. Maybe the company plans to offer an ad-supported subscription with lower (or no) monthly fees compared to what regular customers are paying (similar to Amazon’s Kindle devices with ads). No one who has paid for a lifetime subscription or even a monthly plan will be pleased to see pre-roll ads. TiVo also handles DVR functionality for many midsized and international cable providers. Squeezing in ads wherever possible could be something that those companies are pushing for as more of their customers spend increased time streaming shows and movies elsewhere.

Read more of this story at Slashdot.

Source: Slashdot – TiVo Tests Running Pre-Roll Ads Before DVR Recordings