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Sports Interactive Studio Director Miles Jacobson holds the new packaging in a video alongside Spanish footballer Hector Bellerin
Sega and Sports Interactive have announced that Football Manager 2020 will be sold in new eco-friendly package that uses much less plastic, and they’re pushing for the rest of the entertainment industry to follow suit.
The new packaging replaces the now-standard plastic DVD case used for most game discs with a folded, reinforced cardboard sleeve made of 100% recycled fiber. The shrinkwrap surrounding that package has also been replaced with a low-density LDPE polyethylene that’s highly recyclable. Even the ink on the cardboard has been changed out for a vegetable-and-water-based version (so it’s technically vegan if you’re desperate for a snack).
The new packaging does cost a bit more to produce—about 20 (British) cents per unit (or 30 percent), according to an open letter from Sports Interactive Studio Director Miles Jacobson. But those costs are somewhat offset by reduced shipping and destruction costs for excess units, he added. And as Spanish footballer Hector Bellerin says in a video accompanying the letter, “if there’s no Earth there’s no money to spend.”
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Source: Ars Technica – This new eco-friendly game packaging could save tonnes of plastic every year