Enlarge / Matthew Prince, co-founder and chief executive officer of CloudFlare Inc. (credit: Bloomberg/Getty Images)

In the wake of Saturday’s mass shooting in El Paso, in which 20 people lost their lives, it was discovered that the shooter had posted a racist manifesto on 8chan. That was the third time this year alone that a mass shooting has involved the notorious site, and its hosting service decided that was finally enough. As of midnight on the US West Coast, the Cloudflare hosting service will cut off 8chan.

This isn’t the first time that the popular hosting service has severed its ties to one of its customers over offensive content. In 2017, the host dropped the white supremacist website the Daily Stormer, a move that left it without a host briefly.

But Matthew Prince, the company’s co-founder and CEO, has always felt a bit ambiguous about deciding which content it’s acceptable to host. He called his own company’s decision regarding the Daily Stormer “arbitrary” and “dangerous,” and intended that this would be the last action of the sort Cloudflare would take. And earlier on Sunday, CNN was reporting that the company had no intention of acting against 8chan.