This kind of brings me back to what the Optimus Keyboard tried to do with its OLED keys. I like the idea of having a customizable set of keys, but I hope they designed it so it is off until tapped to minimize potential burn-in.

The most significant addition to the new MacBook Pro is a secondary display above the keyboard that replaces the standard function key row. Instead of physical keys, a strip-like screen will present functions on an as-needed basis that fit the current task or application. The smaller display will use Organic Light-Emitting Diodes, a thinner, lighter and sharper screen technology, KGI Securities analyst Ming-Chi Kuo said earlier this year. Apple’s goal with the dedicated function display is to simplify keyboard shortcuts traditionally used by experienced users.

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Source: [H]ardOCP – MacBook Pro Update To Replace Function Keys With OLED Strip