You ever watch a trailer thinking it’ll go one way and then it goes a whole ‘nother way? There’s an entertaining beauty in that, and frankly, it’s my movie trailer style of choice—you know, instead of giving away the entire plot. Either way, trailers are meant to tease. The fun misdirection is an added bonus.
Source: io9 – Black Mirror’s ‘Striking Vipers’ Summarized: And I … Oop!