You can watch new Amazon Video pilots on Twitch for one day

Twitch has been expanding its content horizons beyond games for a while now (did you marathon Bob Ross’ The Joy of Painting?), but now the Amazon-owned site will be hosting some of its parent company’s content. According to a report from Deadline, Amazon will stream the pilots of new shows including a reboot of superhero show The Tick and a comedy titled I Love Dick on Twitch for 24 hours on August 31.

Prime Video subscribers will have access to the new shows on Amazon on August 19, but the pilots will also be available on Twitch for one day at the end of this month. Amazon has tested original content with Prime Video subscribers in the past, tracking how well the shows are received. It’s likely Amazon wants to do the same with this Twitch integration, seeing how much interest that community has for new shows. However, it’s currently unclear if the Twitch community’s reaction to the pilots will have any effect on the fate of the shows.

It’s also just another way for Amazon to test out non-gaming content on Twitch. In October 2015, Twitch launched its Creative channel, where artists can show off their work by airing episodes of classic shows including Bob Ross’ The Joy of Painting and Julia Child’s The French Chef. Twitch has a very established community that, until recently, only used the platform for gaming content. Finding out what strikes a chord with these users could help Amazon create more Twitch-only content that’s not solely focused on gaming.

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Source: Ars Technica – You can watch new Amazon Video pilots on Twitch for one day