(credit: Hulu)

In the next few days, Hulu will begin notifying customers of a plan to “shutter its offering of no-cost, ad-supported television and movies,” The Hollywood Reporter wrote today. Hulu has already de-emphasized its free offerings, attempting to push customers toward subscription plans that cost $8 to $12 a month.

“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers,” Hulu Senior VP Ben Smith was quoted as saying. “As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”