The Federal Trade Commission is cracking down on sponsored posts from celebrities on social media. I’ll bet you money the celebs will find a loophole or workaround the minute the new rules are in place.

The agency will be putting the onus on the advertisers to make sure they comply, according to Michael Ostheimer, a deputy in the FTC’s Ad Practices Division. It’s a move that could make the posts seem less authentic, reducing their impact. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” he said. “We believe consumers put stock in endorsements and we want to make sure they are not being deceived.”

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Source: [H]ardOCP – FTC To Crack Down On Paid Celebrity Social Media Posts