Apple is looking to take on Netflix in the original programming arena with Apple TV+, the company. Apple TV+ has the backing of some of the biggest directors in the business including Steven Spielberg, Ron Howard, JJ Abrams and Sofia Coppola. 
There a number of original shows coming to Apple TV+ including The Morning Show, which is helmed

Source: Hot Hardware – Apple Announces Apple TV Plus Subscription Service With Ad-Free Original Programming