This was the question I had when briefed by Cooper Standard an automotive parts company that is currently growing about 1.5x the automotive parts industry due to its innovative processes and products. They make automotive weather-stripping, hoses and metal fuel lines for cars (and industrial equipment). But one of the innovative parts is they don’t use Rubber, they use a rubber like substance that doesn’t degrade with age and is protected against rubbing sourced hose failure naturally. But it is their innovation process that causes them to stand out. Let me explain. The 3 Steps Of Innovation…

Source: TG Daily – Cooper Standard: Automotive Hoses Can Be Innovative?