About 10 to 15 years ago, I was waiting for a movie to start at San Diego Comic-Con and a familiar face popped up in one of the commercials. It was actor Dante Basco, selling Sprite (or Sprint maybe?) and someone in the crowd screamed “RU-FI” to which everyone. else. in. the. theater. replied “Ohhhhhhh!”
Source: io9 – Dante Basco Discusses Becoming Rufio for Hook, the Character’s Legacy, and So Much More