Apple CEO Cook Justifies Premium iPhone XS Max Pricing, Says Innovation Is Expensive

Apple CEO Cook Justifies Premium iPhone XS Max Pricing, Says Innovation Is Expensive
Reviews for the iPhone XS and iPhone XS Max are filtering on to the internet this morning, and Apple CEO Tim Cook is out touting his company’s new flagship smartphones. However, the new phones come at a hefty price – especially with regards to the bigger of the two smartphones. Apple first danced with a $1,000 smartphone with last year’s iPhone

Source: Hot Hardware – Apple CEO Cook Justifies Premium iPhone XS Max Pricing, Says Innovation Is Expensive