On Wednesday, Instagram launched a new long-form video portal called IGTV, “marking one of the biggest shifts in the app’s history,” reports NBC News. The new app will rival YouTube, allowing people to post videos up to one hour in length and start their own channels. One of the key differences between IGTV and YouTube will be the user interface: IGTV will be in the vertical format. From the report: IGTV will be a part of Instagram’s explore tab and will also be a standalone app, where people can watch vertical videos from “many hundreds of creators” who Instagram worked with to help populate the platform ahead of the launch. Some accounts have privileges letting them post videos lasting as long as an hour, co-founder Kevin Systrom said.

“Right now, we are focused on building engagement, and right now, there are no ads in IGTV from day one,” Systrom said, adding that he sees an opportunity for creators to monetize their followings in the future, similar to how they already can on YouTube. Systrom said IGTV is run by a small team, but noted that the company would be staffing up its moderation team to ensure content on the new platform adheres to Instagram’s rules.

Read more of this story at Slashdot.

Source: Slashdot – Instagram Allows Longer Videos In Challenge To YouTube