Enlarge / Signs for Cambridge Analytica in the lobby of the building in which the firm is based on March 21, 2018 in London. (credit: Chris J. Ratcliffe/Getty Images)
Cambridge Analytica, the embattled London-based data analytics firm that famously did work for the Donald Trump presidential campaign, has shut down.
According to The Wall Street Journal, the company’s closure is effective today.
It was revealed last month that a 2014 survey app that required Facebook login credentials allowed the survey creator and his team access to their friends’ public profile data. In the end, this system captured data from 87 million Facebook users. This data trove wound up in the hands of Cambridge Analytica, a British data analytics firm, which worked for the Donald Trump presidential campaign.
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Source: Ars Technica – Cambridge Analytica shuts down after Facebook user data scandal