On Tuesday, Facebook users began seeing a new “hate speech” report feature roll out by default on the primary news feed. Curiously, however, the new feature didn’t emerge under one of the site’s myriad “hamburger” and ellipses drop-down menus, nor did it pop up as a one-time warning at the top of the site after a fresh login.

Instead, Facebook began asking by using a yellow “warning” exclamation box and off-set text if every post on users’ news feeds contained hate speech.