NVIDIA’s next-generation graphics architecture for the consumer market is highly anticipated. After all, the current-generation Pascal architecture was launched two year ago, although we’ve seen some meaningful updates at the high-end over that time period. 
Given all the pent-up hype surrounding 12nm Turing GPU architecture, it’s understandable

Source: Hot Hardware – Rumored GeForce GTX 1180 Turing Specs Suggest TITAN Xp Crushing Performance For Hundreds Less