Lest there was any doubt that ASUS was planning to roll out a new AREZ sub-brand for AMD’s Radeon Series graphics cards, it’s now official—ASUS announced the new “brand identity” for its lineup of Radeon RX products, explaining that it’s derived from Arex, the Greek god of war. It’s an appropriate designation, giving that AMD is going to war

Source: Hot Hardware – ASUS Officially Announces AREZ Radeon Graphics Cards In Reaction To NVIDIA GPP Limitations