Just when you thought Crytek’s CryEngine did a great job at rendering realistic fire in your games, along comes Colonel Sanders and gives them a run for their money.



Here’s something that’s strange yet creative. KFC Hong Kong wanted to promote its Hot & Spicy fried chicken, so the ad agency Ogilvy & Mather Hong Kong Photoshopped pieces of fried chicken into photos to make them look like fiery explosions and smoke/vapor plumes.

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Source: [H]ardOCP – That’s How You Sell Fried Chicken