Google has announced that it is terminating its URL shortener in favor of Firebase Dynamic Links, which are “smart URLs” that allow users to link to any location within an iOS, Android or web app. Luckily, all existing goo.gl URLs will continue working.



For average users that just want to truncate a link, there is no new alternative from the company, with Google suggesting Bitly and Ow.ly. Starting on April 13, 2018, new and anonymous users will no longer be able to reach the goo.gl console to create short links. Existing users will have access to all features until March 30, 2019.

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Source: [H]ardOCP – Google Shutting Down goo.gl URL Shortener Next Year