Magic Leap Ships First Set of Devices Under Tight Security Constraints

Bloomberg is reporting that AR startup Magic Leap has been quietly sending its units to software developers with an unusual condition. The units must be kept in locked safes. According to the article At least one company decided it wasn’t worth the hassle and declined a test device. The florida startup has raised more than $2.3 billion, hoping to take down it’s top competitor, the Hololens from Microsoft.



Personally, I’m skeptical. Most companies like this do everything in their power to show off what they are working on, and keep the masses hyped and the product on our minds. Hopefully this won’t turn into another Infinium Labs. Especially since we covered them using fake videos 2 years ago.

A Magic Leap spokesman confirmed the company has given out a limited number of devices to partners and has not started distributing them widely. Up to this point, the startup has only allowed people to use the product in tightly controlled environments. Investors, potential business partners and journalists who have used prototypes typically have only been able to do so after signing nondisclosure agreements. The persistent secrecy has led to growing skepticism about the company’s ability to execute.

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