It appears ASUS is upgrading its Zephyrus gaming laptop with a six-core Coffee Lake-H processor while maintaining a Max-Q version of NVIDIA’s GeForce GTX 1080 GPU. The upgraded model appeared briefly on an online shopping website in the UK. Though it has since been removed, a Google cache of the listing provides a bunch of information, including

Source: Hot Hardware – ASUS Zephyrus Gaming Notebook Leak Highlights Coffee Lake CPU Upgrade And GTX 1080