I have no idea what “Designare” means but it sounds fancy. Come to think of it the X99 Designare EX is pretty fancy. It comes complete with ambient lighting, tons of storage and networking features, 3-Way SLI support and a ton of other stuff. The X99 Designare EX also has quite the price tag to go with it.

Source: [H]ardOCP – GIGABYTE X99 Designare EX LGA2011-v3 Review