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Tinder must stop charging its older California users more for “Plus” features

Posted on January 31, 2018 by Xordac Prime

Now, an older-than-30 user like “Gemma” here won’t have to worry about paying more for “Tinder Plus,” at least in California. (credit: NHS/PA Wire)

The online dating service Tinder must change one of its key monetization strategies. A Los Angeles appellate court reversed a lower court’s decision on Monday and told Tinder to stop charging older users more money per month for its “Tinder Plus” service.

The proposed class-action lawsuit, filed by Tinder user Allan Candelore in February 2016, alleged that Tinder engaged in illegal age discrimination by charging its 30-and-older users $19.99 per month for Tinder Plus while offering younger users either $9.99 or $14.99 monthly subscription rates for the same services. Tinder Plus includes app perks such as additional “super-likes” which are more likely to attract a dater’s response.

In an initial trial, Tinder’s defense argued that the pricing was based on market testing that showed a market-driven reason to offer lower prices to “budget constrained” users.

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Source: Ars Technica – Tinder must stop charging its older California users more for “Plus” features

This entry was posted in Ars Technica, Unfiltered RSS and tagged Ars Technica by Xordac Prime. Bookmark the permalink.
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