Sky Broadband’s long-threatened move to automatically switch on its porn filter for new customers is finally happening.

What’s more, the company has said it will also be contacting every existing broadband customer “over the coming months” to ask them to make a decision on whether or not to adopt the filter, dubbed Shield. If a user doesn’t respond, the filter will automatically kick in—meaning that all Sky customers will ultimately have to make an active decision to ask to be allowed to access porn, or any other content Sky considers to be unsuitable for youngsters.

The company claims that the auto-on filter “ensures a safer Internet experience for millions of homes.”