The movie industry is faltering due to bad sequels, rising ticket prices, and the ubiquity of streaming services. It is getting particularly bad for theaters, as tickets are projected to drop to numbers that haven’t been seen since 1995. Studios may want to strive for a little originality and quality, but most of them seem preoccupied with selling or buying each other out these days.
“You cannot pull a fast one on the audience,” said Greg Foster, chief executive of Imax Entertainment. “The tools that are available for consumers to decide how and where to spend entertainment dollars are so vast. Consumers know what works and what doesn’t long before the product becomes available.”
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Source: [H]ardOCP – Moviegoing Is Expected to Hit a 22-Year Low