According to Sensor Tower, consumers worldwide spent nearly $200M on apps, in-app purchases, and other app related transactions. This was up from $174M last year. I would have thought a lot of this might have been as a result of micro-transactions in gaming, but a huge percentage of the spending was for non-game apps. Frankly, this kind of spending isn’t a huge surprise to me since mobile is growing by leaps and bounds. Just goes to show why technology investment for mobile cpu’s and other components is the focus for the major foundries.



Our data reveals that Entertainment category apps in particular witnessed tremendous year-over-year growth on the holiday, with consumers spending nearly 98 percent more in them versus a year ago. We estimate that approximately $9.5 million was spent in these apps, which include top earners such as Netflix and HBO NOW, on Christmas, up from about $4.8 million in 2016.

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Source: [H]ardOCP – Consumer Spending on Apps Up 12% Compared to 2016