Amazon Scraps Bundled Video Service

Amazon.com Inc (AMZN.O) has scrapped plans to launch an online streaming service bundling popular U.S. broadcast and cable networks because it believes it cannot make enough money on such a service, people familiar with the matter told Reuters. (WARNING auto play video) If true, this is really a shame. It would have been nice to have a true a la carte streamer in the market place. Maybe someone else will take this on? Doubtful in my opinion since all the content providers want their own piece of the pie.



But in recent weeks, Amazon decided not to move ahead with a service on the grounds that it would yield too low a profit margin and did not necessarily indicate the direction the TV business will eventually go, the sources told Reuters.

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