Tesla has had a meteoric rise as an underdog company, but the next five years could be its biggest challenge yet. Major automakers from across the globe are preparing massive electric-car rollouts, perhaps none as large as Daimler, Mercedes’ parent company. The German automaker plans to electrify its fleet of cars by 2020 and is investing $11 billion to make it happen.
Daimler hasn’t been shy about its intention to take on Tesla. The Germany automaker announced in September that it would invest $1 billion in its Alabama plant to build an electric SUV, which is slated to hit the market in 2020. Many media outlets were quick to point out this was a direct affront to Tesla, though Musk didn’t see it that way.
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Source: [H]ardOCP – Mercedes Is Quietly Becoming Tesla’s Biggest Rival