An anonymous reader shares a report on The Atlantic which talks about a growing business in Japan wherein you can pay an actor to impersonate your relative, spouse, coworker, or any kind of acquaintance. The reporter has interviewed Ishii Yuichi, CEO of a Family Romance, a company that rents such actors. Yuichi believes that Family Romance, and other companies that provide a similar service can help people cope with unbearable absences or perceived deficiencies in their lives. In an increasingly isolated and entitled society, the chief executive officer predicts the exponential growth of his business and others like it, as a la carte human interaction becomes the new norm. An exchange between Yuichi and the reporter, from the story: Morin: When was your first success? Yuichi: I played a father for a 12-year-old with a single mother. The girl was bullied because she didn’t have a dad, so the mother rented me. I’ve acted as the girl’s father ever since. I am the only real father that she knows. Morin: And this is ongoing? Yuichi: Yes, I’ve been seeing her for eight years. She just graduated high school. Morin: Does she understand that you’re not her real father? Yuichi: No, the mother hasn’t told her. Morin: How do you think she would feel if she discovered the truth? Yuichi: I think she would be shocked. If the client never reveals the truth, I must continue the role indefinitely. If the daughter gets married, I have to act as a father in that wedding, and then I have to be the grandfather. So, I always ask every client, “Are you prepared to sustain this lie?” It’s the most significant problem our company has.

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Source: Slashdot – The Booming Japanese Rent-a-Friend Business