Sean Parker, the founder of Napster and former president of Facebook, said the thought process behind building the social media giant was: “How do we consume as much of your time and conscious attention as possible?” He admits that he did not understand the consequences of a billion-user network and its effects on productivity.



“We need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments.” “It’s a social-validation feedback loop … exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.”

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Source: [H]ardOCP – Ex-Facebook President: It Was Designed to Exploit Human “Vulnerability”