Walmart Pay Threatens to Surpass Apple in US Mobile Payments

Industry figures are estimating that Walmart will pass Apple Pay in active US users — those making at least two transactions a month — by the end of 2018. Available in 4,774 stores, Walmart Pay is enrolling tens of thousands of new users a day, up from just thousands four or five months ago.



Wal-Mart is the biggest retailer rejecting Apple Pay. Since it rolled out in 2014, Apple has been able to dictate its terms to retailers and banks eager to adopt it. Best Buy Co., Macy’s Inc. and Walgreens Boots Alliance Inc. are among the retailers that accept it. Walmart Pay was unveiled in December 2015, more than a year after Apple’s service debuted. The Bentonville, Arkansas-based retailer resisted the lure of Apple in favor of its own offering — and it’s paid off.

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