From a report: Almost a third of all online orders are returned compared to only 9% of purchases made in a brick-and-mortar store, according to Bloomberg. This is largely due to free shipping offered by most companies, which has also caused an increase of online purchases by almost three times those of physical stores. Why it matters: Returns can be costly for online companies — anywhere from 20-65% of the cost of goods sold a UPS study found.

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Source: Slashdot – Shoppers More Likely To Return Items Bought Online Than in Store