Ambitious Augmented Reality Startup Doppler Labs Shuts Down

Wired reports that Doppler Labs, the company behind Here One smart earbuds, has announced that it’s shutting down all operations today. The Verge reports: Founded in 2013, Doppler Labs debuted the prototype of its Here Active Listening System two years later in 2015. The battery-powered earbuds, according to Doppler Labs founder and CEO Noah Kraft, were built to enhance sound in the world around you. By using the accompanying app, users could, in theory, apply any manner of EQ settings that did everything from reduce overwhelming bass frequencies at a concert to dim the midrange chatter of co-workers while in an office. Kraft’s vision for Doppler’s future was an compelling idea — “we want to put a computer, speaker, and mic in everyone’s ear” — but the Here Active Listening System was met with mixed reviews. In 2016, the company announced a new version of the earbuds, now called Here One. Dubbed “augmented reality earbuds,” these earbuds allowed for streaming audio via Bluetooth, combined with the sound-enhancement tools seen in the Here Active Listening System. It seemed to offer the best of both worlds: a way to not only blend music or content playing in-ear with ambient noise, but the ability to adjust that ambient noise as well. Unfortunately, in bringing Here One to market the company was met with a raft of problems. According to Wired, a manufacturer change pushed production delivery from the fall 2016 to February 2017. There was also bad news on the battery front. The company hoped to offer 4.5 hours of battery life using augmented hearing and three hours of music streaming, but the unit’s Bluetooth chip wound up diminishing those expectations.

Read more of this story at Slashdot.



Source: Slashdot – Ambitious Augmented Reality Startup Doppler Labs Shuts Down