There is something to be said from ordering an Android device with Google’s own branding. For one, you do not have to worry about a bunch of third-party junk being pre-installed and custom overlays—Google phones deliver an unadulterated Android experience. You also get immediate access to new Android builds. Those perks help to drive sales

Source: Hot Hardware – Pixel 2 Pre-Orders Doubled Year-Over-Year According To Google CEO Sundar Pinchai