Signs of poor demand for the iPhone 8 fueled more questions on Thursday over Apple’s strategy of releasing two phones within months of each other in 2017, sending its shares almost 3 percent lower. The chief executive of Canada’s largest mobile network Rogers Communication said appetite for the iPhone 8 and 8 Plus had been “anemic,” adding to a series of hints that sales had been poor ahead of the iPhone X launch on Nov. 3.



KeyBanc Capital Markets analyst John Vinh reported this week that a carrier store survey suggested the cheaper iPhone 7 was outselling its successor just a month after iPhone 8’s launch – boding ill for a brand that normally has fans queuing for the latest upgrade. Rogers Communications chief Joe Natale said anticipation was high for the iPhone X but also noted that inventory would be limited and that – at Apple’s starting price of $999 – it was an expensive device.

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Source: [H]ardOCP – “Anemic” iPhone 8 Demand Drags Apple Shares Lower