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The World Health Organization (WHO) is fuming over Philip Morris International’s (PMI) efforts to go smokeless—and the second-hand moves it’s using to do it.
As cigarette sales decline worldwide, the tobacco giant is scrambling to restructure and embrace potentially more profitable “smoke-free” products. The revamp involves setting up an $80 million foundation called the Foundation for a Smoke-Free World. In the next 12 years, the foundation aims to rope in health and government organizations and “advance smoking cessation and harm-reduction science and technology.”
But the World Health Organization is working quickly to extinguish this new foundation’s chances.
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Source: Ars Technica – WHO’s response to Philip Morris’ new M research foundation: Shove it