Prices of GeForce GTX 10 cards will reportedly be going up by around 10% due to an industry-wide shortage of GDDR5 memory: Samsung and SK Hynix have cut their chip supply for the discrete graphics card market and have increased pricing by 30.8%. NVIDIA’s entire lineup will be affected, from top to bottom (i.e., from the GTX 1080 Ti to the GTX 1050).



These decisions the report claims stem from memory makers allocating a larger portion of their manufacturing for standard RAM technology to address increasing demand from the enterprise and mobile markets. With cryptocurrency miners continuing to exert pressure on graphics card supply, in combination with these recent price increases it seems the poor availability pains will continue for PC gamers looking to upgrade for months to come. If you’ve held off that upgrade hoping for better prices it might be a good time to reconsider, as things stand today it appears that we’ve only seen the beginning of the shortages.

Discussion

Source: [H]ardOCP – NVIDIA Cards to See Price Increases Starting This Month Due to Memory Shortages