In the last quarter another million customers have decided to cut the cord, reports SNL Kagan, a marketing and communications firm. At this rate, pretty soon there will be no more TV viewers and everyone will tell you how much they don’t watch it or don’t own one. Please think of the cable TV providers, won’t ya?
The biggest reason for these ongoing defections? Customers are tired of paying an arm and a leg for bloated cable TV bundles and historically-atrocious customer service, and despite a lot of lip service toward competing more seriously on channel flexibility and price, most cable operators continue to think that raising rates anyway is the best path forward.
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Source: [H]ardOCP – Another Million People Cut the TV Cord Last Quarter