With 200 Million Daily Users, Giphy Will Soon Test Sponsored GIFs

Giphy, the four-year-old search engine for GIFs with 200 million daily active users, will soon start testing sponsored GIFs within messaging experiences. “This means that users who search for GIFs may be served a sponsored GIF within the messaging tab,” reports TechCrunch. From the report: There are some obvious use-cases here: A search for “Monday” or “morning” might turn up a Starbucks GIF. But there is also an opportunity for brands, especially movies and TV shows (which makes up a huge portion of Giphy’s content), to work their existing content into people’s messages. Structurally, this isn’t too different from what Google does with search terms. If you search for “Walmart,” you’ll more than likely see a sponsored listing for both Walmart and Target. With Giphy, however, searches are rarely for specific brands but rather based around certain actions, reactions or emotions. With the forthcoming sponsored messaging product, a search for “Wooo” might turn up a GIF of someone pouring Jose Cuervo shots. A search for “cheers” might show folks clinking two Budweiser beer bottles together.

Read more of this story at Slashdot.



Source: Slashdot – With 200 Million Daily Users, Giphy Will Soon Test Sponsored GIFs

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