Many were led to believe that iRobot would begin selling data acquired by their Roomba vacuums, but chief executive Colin Angle has clarified that the company intends to do no such thing: iRobot has called the whole thing “a misinterpretation,” saying that “[Angle] never said that iRobot would look to sell customer maps or data to other companies. iRobot has not had any conversations with other companies about data transactions, and iRobot will not sell customer data.”



First things first, iRobot will never sell your data. Our mission is to help you keep a cleaner home and, in time, to help the smart home and the devices in it work better. There’s no doubt that a robot can help your home be smarter. It’s the data it collects to do its job, and the trusted relationship between you, your robot and iRobot, that is critical for that to happen. Information that is shared needs to be controlled by the customer and not as a data asset of a corporation to exploit. That is how data is handled by iRobot today. Customers have control over sharing it. I want to make very clear that this is how data will be handled in the future.

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