Jason Jacobs, founder of Remodeez, a company specializing in foot deodorizers and other odor stoppers, is accusing Amazon of jacking up his product’s prices on Prime Day to deceive consumers into thinking that they were getting a deal: a product that normally cost $9.99 was allegedly being listed for nearly $20. Amazon claims that they do not engage in surge pricing, however.



“They showed the product at $15.42 and then exed it out to put ‘$9.99 for Amazon Prime Day.’ And on the final day, the price was like $18.44. So, we put a support ticket in right away and I rallied some friends through social media to go to their complaint board and complain,” Jacobs tells FOX Business. Jacobs says the suggested retail price came back down to $9.99 the following day. As part of Jacobs’ agreement with Amazon, the online retailer does have the right to set their own pricing as they see fit, he says.

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Source: [H]ardOCP – Vendor: Amazon Jacked up Prime Day Prices, Misleading Consumers