Recent estimates of Amazon’s popular shipping and entertainment service suggest that more US households will be subscribers of Amazon Prime than cable or satellite TV in the near future. Nearly 79 million US households now have a Prime membership, up from around 66 million at the end of last year. That compares to a projected 90 million US households that will pay for cable or satellite TV this year.



…more US households may have an Amazon Prime subscription than a pay TV subscription as soon as next year. The implication here is not that Amazon’s Prime Video service is more popular than TV; the main reason most people subscribe to Amazon Prime is still the fast delivery of products. But it is an indication that Prime is moving toward becoming a “no-brainer” for more than just wealthy Americans. To that end, Amazon has been courting lower-income American households with discounts for those on government assistance, as well as a monthly payment option for those who don’t want to cough up $99 for an annual subscription.

Discussion

Source: [H]ardOCP – Amazon Prime on Pace to Become More Popular Than Cable TV