Amazon Prime Day 2017 is almost upon us: starting from 6pm on July 10 (Monday), and running until the end of July 11, you’ll be able to stock up on toilet rolls and other odd things that Amazon has failed to shift over the last year, plus a few nice products that you’ll actually be interested in. Prime Day 2017 is officially on July 11, but Amazon is adding six more hours of shopping this year, presumably to cash in on a second lucrative evening shopping spree.