The Lexar name is no more: parent company Micron has decided to shutter the popular memory card brand, which offered cards, USB flash drives, card readers, and storage drives. The good news is that existing customers will continue receiving support (at least, through the “transition period”). Micron will attempt to sell all or part of the business.



Micron Technology today announced that it is discontinuing its Lexar retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels. The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers. Micron is exploring opportunities to sell all or part of the Lexar business.

Discussion

Source: [H]ardOCP – Micron Discontinuing Lexar Removable Storage Retail Business