So, who won E3? That may still be up in the air, but in terms of media coverage, Microsoft appears to be the clear winner based on statistics gathered by PR firm ICO Partners: the Xbox saw a grand total of 19,774 related articles. Sony followed at 19,393, while Nintendo trailed far behind with 10,103 write-ups. This is pretty amusing, considering the former’s show was a bore with close to no new titles, while the latter actually had some high-profile announcements. Hit the link for all of the platform and game breakdowns.



For the first time since we started measuring media coverage at E3 in 2014, Sony is not leading. It has to be said that the gap between them and Microsoft is very small, but this comes on the back of Microsoft growing for the 4th year in a row, and where Sony had its 3rd best performance out of 4 companies (on the back of its best performance last year). Nintendo, on the other hand, has had its best E3, doubling the coverage they got last year. The Switch is clearly a commercial success and is also popular with the media. With a smaller lineup than its competitors, it is quite the performance for them. The wider 3rd party program, with Ubisoft’s partnership at the forefront, is likely a significant contribution.

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Source: [H]ardOCP – Microsoft Won the E3 Media Battle