(credit: Rosyna Keller)
Grey Group has continued to defend its widely-criticized smartphone app, “I Sea,” after it was pulled from the Apple App Store earlier this week when two security researchers exposed it as a fraud.
The app purported to be a crowdsourced way for people to help migrants crossing the Mediterranean Sea by spotting satellite images in “real-time.” It won third place prize at a major global advertising industry competition held in Cannes, France.
On Thursday, a Grey Group spokesman, Owen Dougherty, insisted to Ars that “the app is real…the attack on us by [an] unnamed ‘tech blogger’ is the fraud in all of this. [It’s] not worthy of comment let alone coverage.”
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Source: Ars Technica – Ad firm: It doesn’t matter that migrant app doesn’t work, it’s the idea that counts