World View

World View, a company that is building balloons to send experiments and eventually people to the edge of space, plans to put the “commercial” into commercial space. The Arizona-based company announced Tuesday morning that it has a sponsor for its most ambitious test flight yet, Kentucky Fried Chicken, which wants to send its Zinger chicken sandwich into space.

“We certainly had a good chuckle when they first called us,” said Jane Poynter, chief executive of World View, in an interview with Ars. “Then we thought this is what commercial space is all about. So we think it’s a great opportunity for them, and for us.”