The cable TV business is in trouble—in fact, it is “failing” as a business due to rising programming costs and consumers switching from traditional TV subscriptions to online video streaming, according to a cable lobbyist group.

“As a business, it is failing,” said Matthew Polka, CEO of the American Cable Association (ACA). “It is very, very difficult for a cable operator in many cases to even break even on the cable side of the business, which is why broadband is so important, giving consumers more of a choice that we can’t give them on cable [TV].”