You should probably try to be as original as you can when naming a product, because aside from setting yourself apart, you will also be less likely to have to go to court. US case and accessory maker Spigen has a battery pack and charger line with the same moniker as Andy Rubin’s newly announced Android phone, and it hasn’t gone unnoticed by the company, who has gone ahead with a cease and desist. I don’t see what’s so great about the name; “Essential” sounds like a health drink.



Essential had its own registration for the “Essential” term refused on the basis of likely confusion with Spigen’s trademark. Moreover, a second attempt at instead registering company title “Essential Products” was also denied on the same grounds. Despite this, Rubin and co went ahead and used the name anyway, potentially infringing Spigen’s intellectual property in the process. The latest development, as explained to us by a Spigen representative, is that the case maker has sent a cease and desist letter to Essential and is awaiting a response.

Discussion

Source: [H]ardOCP – Spigen Accuses Andy Rubin’s Company Essential Products of Trademark Infringement