As another part of its ongoing effort to fan the flames of its ad exodus, YouTube’s latest blog entry describes the kind of content creators should avoid if they are looking to make money: included is “hateful content” (videos promoting discrimination), “inappropriate use of family entertainment characters” (showing characters engaged in violent, sexual, vile behavior), and “incendiary and demeaning content” (using gratuitously disrespectful language that shames or insults). Videos that do not comply with AdSense Policies and the company’s ad-friendly guidelines will not be eligible for advertising.



One thing you’ve been clear about is your desire for more detail and clarity around our advertiser-friendly guidelines. In response to this feedback, we’ve updated our overall guidelines to provide more detail than before. While it’s not possible for us to cover every video scenario, we hope this additional information will provide you with more insight into the types of content that brands have told us they don’t want to advertise against and help you to make more informed content decisions. We know our systems aren’t perfect and we’re also working to further improve your ability to appeal impacted videos.

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Source: [H]ardOCP – YouTube Defines “Hateful” Content with New Guidelines